Gardner Architecture
Overview
Gardner Architecture’s shift to focus exclusively on design required thoughtful updates to ensure its marketing materials and brand messaging reflected its expertise. As a consultant, I worked within the studio’s existing brand standards to streamline and enhance their marketing collateral, ensuring every piece was polished, consistent and aligned with their vision.
From reworking templates for RFPs and RFQs to updating resumes, project sheets and presentations, I focused on improving efficiency and client engagement. My efforts helped create a cohesive suite of materials that supported the studio’s transition while maintaining their established identity.
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Gardner Architecture needed to align its brand identity and marketing materials with its strategic pivot to focus exclusively on design, creating a consistent and professional image across all client-facing content.
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A streamlined, cohesive brand identity not only enhances efficiency but also communicates the studio’s values and expertise to clients, reinforcing its commitment to design excellence.
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I re-designed and streamlined templates for RFPs and RFQs, updated marketing collateral to align with new brand standards and guided brand management during the studio’s transition. The result was a polished, unified brand that reflected Gardner Architecture’s vision.
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