Pine Lake Resort

Overview

Pine Lake Resort isn’t just a getaway—it’s an invitation to experience the hidden beauty of Oklahoma in luxurious comfort. As part of my public relations capstone, I collaborated with a team to design a comprehensive PR campaign to increase bookings during the resort’s off-season. Our strategy? Highlight Broken Bow, Oklahoma's unmatched amenities and stunning landscapes while creating a cohesive brand identity that resonated with target audiences.

Through visual-forward tactics, influencer outreach and a unified brand message, we positioned Pine Lake Resort as a top travel destination. Focusing on user-generated content and authentic storytelling, we brought the campaign’s tagline, Picture Yourself at Pine Lake, to life, encouraging visitors to make the resort part of their story—any time, any season.

Pine Lake Resort needed to address low bookings during the off-season and increase brand awareness in a competitive market with over 2,400 rental properties in the area.
By focusing on the unique combination of luxury and nature, we could position Pine Lake Resort as more than just a destination. It’s an experience worth sharing. Guests don’t just stay here; they create lasting memories in a picturesque setting.
We developed a strategic PR campaign centered on the tagline Picture Yourself at Pine Lake. This included building a cohesive brand identity, implementing social media and influencer outreach, creating SEO-optimized content and designing visual-forward marketing materials. The result? A campaign that highlighted the resort’s unique offerings and encouraged guests to imagine themselves in the heart of Broken Bow.