There’s only one brand campaign
Overview
The $2.75 million “There’s Only One” campaign represented a step forward for the University of Oklahoma, uniting its rich history with its ambitious future. Tasked with implementing the rebrand for the Mewbourne College of Earth and Energy, I ensured every detail, from social media content to recruitment materials, aligned with the University’s overarching goals.
By connecting the College’s story to OU’s core message of collective excellence, I helped highlight its unique strengths while fitting into the larger narrative. This campaign gave Mewbourne College a voice that aligned with OU’s mission, elevating its presence while staying true to the heart of what makes it special.
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The Mewbourne College of Earth and Energy needed a unified brand presence that reflected its own strengths while aligning with OU’s “There’s Only One” campaign.
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To amplify OU’s story, every college needed to speak the same language while showcasing what made them stand out. For Mewbourne, this meant emphasizing innovation and leadership in earth and energy fields.
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I helped bring the “There’s Only One” campaign to life for Mewbourne College, creating cohesive social media strategies, recruitment materials and print collateral. Every piece told a story that fit into OU’s larger narrative while celebrating the College’s unique role in shaping the future.
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