University of Oklahoma Giving Day
Overview
The 2024 Giving Day campaign for the Mewbourne College of Earth and Energy was all about connection. Connecting donors to the College’s mission and impact. Connecting students and alumni to a shared sense of pride. As the lead for all marketing efforts, I planned, designed and implemented a multi-channel campaign that brought the College’s story to life through social media, email,and print.
The results speak for themselves: $1,980,491 was raised from 151 gifts, making it the most successful Giving Day in the College’s history. The University as a whole also set a record, raising $26,648,681 from nearly 7,100 gifts across 50 states and 16 countries. This campaign proved the power of connection and generosity by focusing on storytelling, engagement and a strategic multi-channel approach.
-
The Mewbourne College of Earth and Energy aimed to energize its community for Giving Day, driving donations and engagement while aligning with the University’s ambitious fundraising goals.
-
Successful campaigns are more than just calls to action. They’re stories that inspire. By connecting donors to the tangible impact of their gifts, we could turn curiosity into commitment.
-
I created and executed a comprehensive marketing strategy, including social media, email, and posters, all designed to share the College’s story and build excitement. The result? A record-breaking $1.98 million raised, with 151 gifts, cementing the College’s place as a leader in philanthropy on Giving Day.
Let’s keep the conversation going.
Stay updated on my latest projects, ideas and insights.